Today, the connected vehicle is the policy of every car manufacturer. How can we optimize new technologies and put them at the service of driving the future? In a world where artificial intelligence, the cloud and Internet-connected objects are taking over, data collected is becoming increasingly important. How do you collect as much data as possible and use it wisely? The answers.
The automotive industry and connected vehicles
Digital transformation and related new technologies are gaining power in many sectors such as the automotive industry. There are more and more gadgets that make it easier to drive, including assisted driving, built-in tablets and cruise control. However, car manufacturers do not want to stop there and are promoting a radical transformation of their industrial processes.
The automotive cloud and interconnected services project is gaining momentum, especially in manufacturing plants. Factories 4.0 are the real objective of car manufacturers and many brands are already working on such projects, thus modernizing their construction methods, as well as optimizing them.
Volkswagen, for example, has agreed to a partnership with Amazon Web Services to interconnect and manage its manufacturing plants, as well as its supply chain. BMW and Microsoft are working together on a cloud platform to enable the stimulation of industrial innovation, as well as an acceleration of plant development 4.0. Renaud Nissan and Mitsubishi have also launched a platform on Microsoft Azure to share their latest connected services and the PSA Group (Peugeot, Citroen, DS and Opel) has agreed to a partnership with Huawei with the aim of developing an IOT (Internet Of Things or Internet of Things) platform.
A response to changing demand
Modernization, however, is not only at the production level, but also tends to offer new services to users, whose consumption patterns are changing drastically. To this end, Renault Mobility has launched a car sharing offer where it is possible to rent self-service vehicles. Indeed, more and more consumers, especially young people from urban backgrounds, prefer to use VTC, carpooling or car sharing platforms than to own their own car.
In this ever-changing world, automakers must offer more and more innovations to attract potential consumers, and the digital world with the cloud and connected vehicles are good ways to do it.
Artificial Intelligence and 5G as the future for the automotive industry
Artificial intelligence plays an important role in the development of 4.0 factories and connected vehicles. Autonomous vehicles are taking up more and more space in the collective imagination and artificial intelligence will have a big impact on the success of this colossal project. Nevertheless, this project has many limitations and prototypes of connected vehicles have identified these limits.
In the United States, an autonomous car overturned a pedestrian and, after analyzing its system, engineers noticed that the vehicle had faced a corneal choice: stop to let the pedestrian pass but risk a pile-up, or crush the pedestrian. The vehicle has chosen the second choice and proves that much progress remains to be made.
How can artificial intelligence be allowed to have compassion and ethics? How will the data collected in cars improve vehicles, make them more connected, more autonomous? Share your data for innovation, yes, but what are the limits? How can you protect your data in a world where it is becoming more and more democratized and becoming a real economic issue? These are all questions that artificial intelligence can raise.
The 5G revolution
Another revolution is fast reaching: 5G. The 5G network is above all an incredibly fast flow of data, allowing for colossal progress in terms of data exchange.
This will no doubt significantly improve connected factories and connected vehicles, providing almost instantaneous data necessary for the smooth running of these projects.
The Cloud is already starting to be used but is likely to be even more stressed with the arrival of 5G. The Cloud is, for the moment, the best way to connect objects to each other, because this option has a very large storage capacity, but also processing capacity.
Data, the new oil
Data is the key to all future changes related to the digital and automotive industries. These are relevant to many areas such as production, functionality, marketing and sales. Connected vehicles must be able to provide accessible data for processing, but also for evaluation of services.
Interconnected cities, called Smart Cities, will also require connected vehicle data for several of their projects, such as traffic lights and interconnected roads, which will self-manage to optimize traffic flows and send information to users in the event of a traffic jams.
Today, optimizing data management is a real challenge. Indeed, this data comes from different sources with multiple formats.
The main issues
The data is a real asset for the development of the automotive industry, but the manipulation, management, and optimization of these are still to be refined. These must consider issues of sizes that are not negotiable.
How do I store and process the data I receive? How do I manage data over time? These are some of the main problems of this digital revolution.
The principle of the connected car is therefore to allow the connection to the system of many other objects, however, how to remain in control of our own vehicle if other systems can connect to yours? The problem of potential hackers therefore arises.
Securing data is one of the main issues for connected vehicles. Having access to car user data, such as their habits, allows manufacturers to know a little more about each customer, but at what cost? At the cost of individual freedom. Data can be very valuable in marketing, it could be sold to third parties, so the introduction of laws, such as the RGPD, for this kind of practice is required.
The connected vehicle is one of the big issues of the future, especially for car manufacturers who are already on the war footing to provide users with the best benefits.
The cars of tomorrow (and some already of today) will allow car manufacturers to obtain crucial information from users. Indeed, manufacturers will have more and more data about the habits of users, or the position of each vehicle (to prevent traffic jams in future smart cities for example).
At a time when e-marketing, Internet tracking and targeted advertising are gaining momentum, each user's personal data could become a gold-worth commodity. The cost-effectiveness of data is more than ever at the heart of every industry and Ryax can easily accompany you to exploit it fully!
The Ryax Team.